admittedly I never heard of bill o'reilly before, but obviously he's americas nr. one right-wing entertainer?
I read around a little and it seems the child is an actress and the video a band promotion (as seen in the end). the marketing surely worked ;) although I still object to politics as a marketing tool, seeing what o'reilly did with the video is hilarious (in a sad way). he used it as evidence for child abuse on the internet. (and never mentioning that the video was about him.) explanation: "some nut who feels strongly about [the republican party? the chuch?] could go after the kid and hunt the family down". right. some nut who watched too much o'reilly on tv? see the video here:

http://wii.qj.net/Bill-O-Reilly-gets-tough-on-fake-video-game-propaganda/pg/49/aid/75877